Privacy Policy

This privacy policy, together with the terms and conditions of use as set out in A Fan For Life Inc.’s (“we”, “us”) Terms and Conditions, applies when a visitor or user (“you”) of (the “Website”) uses the Website or visit a site that uses our advertising technology. This policy sets out the basis on which any personal data we collect from you or that is provided to us will be processed. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.


We reserve the right to make changes to this privacy policy at any time, for any reason. We will notify you of any changes made to this privacy policy in the future by posting an updated version on this page with an updated revision date and, where appropriate, by email. Continued use of or access to our services following the notification of any changes to this policy constitutes your acceptance of those changes.


The Website may include links to other third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. We encourage you to read the privacy notice of every website you visit upon leaving the Website.


Personal data, or personal information, is any information about you from which you can be identified. It does not include data where identifying characteristics has been removed (i.e. anonymous data).

We may collect, use, store and transfer different kinds of personal data, including:

  1. Information provided by you: you may provide personal information by filling out forms on the Website or by corresponding with us by email, phone or otherwise. This includes information you provide when you register to use the Website, place an order on the Website, provide us with details required for a particular product, participate in social media functions on the Website, enter a competition, promotion or survey, and when you report a problem with the Website. The personal data that you provide may include your personal name, billing address, delivery address, email address, phone number, age, date of birth, gender, photograph, username, password and other registration information, as well as the book recipient’s name, date of birth, age, gender and address. We may use each piece of personal data provided to us independently or in conjunction with other information provided.

  2. Information we collect about you and your devices: AFFL may automatically collect the following information when you visit the Website:

  • technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, user login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform;

  • Information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from the Website (including date and time); products viewed, purchased or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), methods used to browse away from the page, and any phone number used to call our customer service number.

  • Information we collect about you through advertising - we may place ads on third party sites (such as Facebook). When you view or interact with our ads, we and our partners may use various technologies (such as cookies) to collect and store information about you, including cookie data & anonymized IDs for attribution & advertising purposes. We may use these technologies to better understand more about you and other users and the effectiveness of our advertisements.

  • Information from other sources - we work closely with third parties (including, for example, business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers, and credit reference agencies) and may receive information about users from them.

  • Marketing and communications information - we may collect data on user preferences of marketing and from communication with us.

We do not collect your financial information. Your financial information, if entered, will be collected and stored by third party payment processors.


If we need to collect personal data by law, or under the terms of a contract between you and us, and you fail to provide that data when requested, we may not be able to perform the contract (for example, where you do not provide suitable delivery instructions to provide products). In this case, we may cancel a product to be provided to you upon notice from us.


We may collect personal data through:

Direct interactions: you may provide personal data regarding your identity, contact information, and technical and financial data by filling in forms or by corresponding with us. This includes personal data provided when you:

  1. purchase our products;

  2. create an account on the Website;

  3. subscribe to our publications;

  4. request marketing to be sent;

  5. call us and leave a message or request a call back;

  6. enter a competition, promotion or survey;

  7. react to marketing posts on our social media forums (including but not limited to our Facebook, Twitter, Instagram pages); or

  8. provide us with feedback.

Automated technologies or interactions: we may automatically collect technical data about your equipment, browsing actions, and behaviour patterns when using the Website. we collect this personal data by using cookies, server logs and other similar technologies. We may also receive technical data about you when you visit other websites employing our cookies, such as third-party advertisers. Please see our cookie policy at the bottom of this page for further details.

Third parties or publicly available sources: we may receive personal data from various third parties, such as analytics providers, advertising networks, search information providers, and third-party providers of technical, payment, and delivery services. This personal data may include your profile data, usage data, marketing and communication data, and aggregated data.


We may use your personal data in the following ways:

  1. to allow us to provide users with our books and related services, enabling performance of contracts between you and us;

  2. to allow you to participate in interactive features of the Website when you choose to do so;

  3. to conduct competitions and promotions;

  4. to contact you about products and services requested;

  5. to notify you about changes to the Website and our products;

  6. to ensure that content from the Website is presented in the most effective manner;

  7. to administer the Website and for internal operations, including troubleshooting, data analysis, testing, research, and statistical and survey purposes;

  8. to measure or understand the effectiveness of advertising;

  9. to use data analytics to improve the Website, products and services, marketing, customer relationships and experiences;

  10. to allow us to remind you about our products or services on particular dates provided by you;

  11. to allow us to provide you with other information, products or services requested by you or other users or which we feel may interest you, where you have consented to be contacted for such purposes; and

  12. to contact you by email, online push notifications and mobile communication (such as text (SMS) and "push" notifications) and by mail.


If you have not previously purchased from us but have provided your personal details to us (for example, by entering a competition or signing up for a newsletter), we will only send marketing communications if you opted into receiving marketing at the time by giving your express consent.

We will obtain express opt-in consent before sharing personal data with any third party for marketing purposes. We require all third parties to respect the security of personal data and to treat it in accordance with the law. We do not allow third-party service providers to use personal data for their own purposes and only permit them to process personal data for specified purposes and as per our instructions.

You have the option to unsubscribe from our emails through a link at the bottom of every email sent. If you want to update the details you have registered, or would like to amend notification preferences, you can do so in the “My Account” section of the Website.

You have the option to unsubscribe from online push notifications through disabling notifications in your browser.


All data provided to us is stored on secure servers in Canada. Where necessary and for consented purposes, data may be transferred to, and stored at, a destination outside Canada. It may also be processed by staff operating outside Canada who work for us or a third party. Such staff may be engaged in, among other things, the fulfilment of orders, the processing of payment details, and the provision of support services.

We will only transfer personal data to third parties in territories outside Canada where such transfer is compliant with applicable laws and regulations. This includes circumstances where by submitting personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that personal data is treated securely and in accordance with this privacy policy.


We will only keep personal information for the time necessary to provide the service or product requested, or to fulfil the purpose outlined in this privacy policy.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure, the purposes for which the personal data is processed and whether we can achieve those purposes through other means, and applicable legal requirements. For example, order details will be kept for as long as needed to retain that data to comply with our legal and regulatory requirements.

In some circumstances, we may anonymize personal data for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.


We put appropriate security measures in place to prevent personal data from being accidentally lost, used or accessed in an unauthorized way, altered, or disclosed. We limit access to personal data to those employees, agents, contractors and other third parties who require access. Third parties may only process personal data on our instructions and they are subject to a duty of confidentiality. We have implemented procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where legally required to do so.


Under certain circumstances, you have rights under provincial or federal data privacy legislation in relation to your personal data. You have the right to:

  1. Request access to personal data. This enables users to receive a copy of your personal data held by us.

  2. Request correction of the personal data. This enables you to have any incomplete or inaccurate data corrected, though we may need to verify the accuracy of the new data you provide.

  3. Request erasure of personal data. This enables you to request deletion or removal of personal data where there is no good reason for us continuing to process it. For example, where it is no longer needed for the purposes for which originally collected it as explained in this privacy policy or where consent is withdrawn our use of it and that consent was relied on according to this privacy policy.

  4. Withdraw consent at any time where we are relying on consent to process personal data. However, this will not affect the lawfulness of any processing carried out before consent is withdrawn.

  5. You do not have to pay a fee to access personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if the request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with the request in these circumstances.

  6. We may need to request specific information from you to help confirm your identity and ensure rights to access personal data (or to exercise any other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask for further information in relation to your request to speed up response.

  7. We will try to respond to all legitimate requests within one month. Occasionally it may take longer than a month if the request is particularly complex or a number of requests are made. In this case, the user will be notified.

  8. Users can exercise rights at any time by contacting us at


The Website uses cookies to distinguish various users. This allows us to improve the Website. By continuing to browse the Website, you agree to our use of cookies. A cookie is a small file of letters and numbers that are stored on your browser or computer hard drive upon consent.

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.

Cookies can be blocked by activating the setting on your browser that allows refusal of all or some cookies. However, if cookies are blocked (including essential cookies) you may not be able to access all or parts of the Website.

Except for essential cookies, all cookies will expire after a maximum of twelve months.


Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to

Latest update: June 30, 2020

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